We here at MobiSite are really impressed with the New Look mobile site.
It has a very fast loading time over wi-fi and 3G even with a slideshow gallery loading on the home page. Also the drop down buttons that appear on the home page are seriously slick and allow for multiple sub-pages without the need for further scrolling (which can irritate).
Once you have decided the section you would like to browse you are greeted with a neat looking Grid View of the results, which can easily be changed in the top right of the page.
Having the breadcrumb of the sections your are in is a details sometimes left out by retailers but we think it is a massive bonus to have this option in for the user. Also having a next button on the top and the bottom of the results is a big thumbs up (small but great addition).
We do think that one small thing is missing from the site and that is when you tap on a particular item it does not highlight that item to signify that it has been pressed. It may seem a small problem but we can see that some users will not realise that the item they have chosen will appear.
We do really like the zoom tool on an individual item and also the easy to use slideshow gallery of multiple angles of the item. The ADD TO MY BAG feature seems to be one of the best features. If you do take a look it does add the item all within that session rather than the browser refreshing. It also changes colour (we are easily pleased).
As with the Best Buy mobile site one of the best assets the New Look site has is the Store Locator and Get Directions tool. Both are integrated in the same fashion (see what we did there) and work perfectly.
Our Score: 5/5
Yet another 5/5 for a site we have reviewed. Will try our best to bring some mcommerce gone bad.